Digital Marketing Manager

Summary:

Russell Publishing has an exciting new role for a Digital Marketing Manager to join the team and lead the transformation of our digital presence across all brands. The role will focus on optimizing our websites as high-conversion tools, driving new membership registrations, and managing all aspects of digital marketing, audience development and audience engagement. This is a strategic position, providing insights into digital user journeys to enhance engagement, conversion, and overall business growth.

The ideal applicant will have 5 years of experience in Digital Marketing and driving conversion with digital marketing techniques.

Key Responsibilities:

• Develop and execute digital marketing strategies across all Russell Publishing brands and all digital marketing channels including website, social media, digital display, SEO, SEM and PPC.
• Use digital strategies and tactics to increase web traffic and session duration.
• Transform websites into high-conversion platforms, optimising user experience and journey for maximum conversion and engagement.
• Drive new membership registrations through targeted campaigns, landing pages, and conversion-focused content.
• Oversee all digital marketing channels including email, social media, SEO/SEM, paid advertising, and marketing automation.
• Monitor and analyse digital performance metrics, using insights to refine strategies and optimise conversion.
• Collaborate with the content team and other departments to support content planning, engagement, and promotion.
• Creating and managing marketing campaign budgets.
• Forecasting digital growth metrics and setting targets.
• Collaborating with sales teams and the marketing delivery team to improve marketing results.
• Provide reports, intelligence and actionable insights on digital user behaviour, journey mapping, and audience engagement.
• Keep abreast of digital trends, tools, and best practices to maintain a competitive edge.
• To create and own digital marketing best practice guides and ensure the rest of the business adheres to these.

Key Skills/ Requirements:

• 5 years’ experience in digital marketing, preferably in B2B publishing or media.
• Strong understanding of digital user journeys, conversion optimization, and analytics.
• Experience with website management and transformation projects aimed at driving conversions.
• Knowledge of SEO, SEM, email marketing, social media, and marketing automation platforms.
• Analytical mindset with ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills.
• Self-motivated, proactive, and able to manage multiple projects simultaneously.
• Experience working across multiple brands or industry sectors.
• Knowledge of membership-based business models.
• Familiarity with content management systems (CMS) and CRM platforms.
• Highly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technology.

Company Benefits:

We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.

Other benefits also include:

• Hybrid working (2 days in the office)
• Pension contribution
• Free car parking
• Benefits platform with discounts, wellness and engagement tools
• Christmas closure
• Company events

Application:

Due to the nature of our location, applicants will require their own vehicle to travel to work.

If you would like to apply, please send a covering letter, CV and salary expectations to Nicola Gilmore, careers@russellpublishing.com

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